When I was getting ready to have a baby, I was given the advice of learn as much as you can about breastfeeding before the baby comes. It is NOT intuitive. And indeed, it was not. It was really, really hard. Painful even. But the advice that I did get before Anjali was born was invaluable. Having been at this now for 6 months, this is my advice:
1. Do not have any samples of formula in the house. Get rid of all of it before the baby arrives! Keeping it "just in case" sets you up for failure. Formula or artificial milk, was NOT an option for my baby.
2. Read all you can about breastfeeding. I read two really good books, and it was very helpful to know what was right and was was not right.
3. Get some Bravado tanks. These tanks are awesome! They are great even in pregnancy.
4. EarthMamaAngel Nipple Cream is a wonderful, organic salve and was super helpful.
5. Make friends with http://www.kellymom.com/. It is an excellent resource.
6. Have good support. All my friends were breastfeeding. My midwives kept checking in on me. They came to my home. I hired a great lactation consultant when I had questions later. Failing was not an option.
7. Know what formula is. Take time to learn it's history and it's politics. Don't be misled by advertising.
8. Ameda gel pads are also really helpful.
9. Watch the Dr. Jack Newman videos. Know how to access these in sleep deprivation mode.
10. Know that every baby knows how to breastfeed. Every baby wants to breastfeed. Get through the first 2 weeks. It gets easier after that.